Reelty Privacy Policy

1. Introduction

Reelty ("we", "us", "our") is a real estate media service operated by Zero21 Media LLC. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website or use our services, and informs you about your rights under applicable laws—including the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR).

2. What Data Do We Collect?

We may collect, use, store, and transfer various types of personal data about you, which we have grouped as follows:

• Identity Data: Your first name, last name, username, or other identifiers you provide.
• Contact Data: Your email address, telephone number, and mailing address.
• Property & Listing Data: Information related to your real estate listings, including photos, property descriptions, location details, and other listing information you provide for creating your video reels.
• Technical Data: Details such as your IP address, browser type, operating system, device information, and usage data collected automatically as you interact with our services.
• Payment Data: Credit/debit card details, billing information, and transaction history processed via our secure payment systems.
• Communication Data: Any information you provide when you contact our customer support or correspond with us.

3. How Do We Collect Your Data?

We collect data about you in various ways, including:

• Direct Interactions: When you fill out forms, register an account, upload property photos, submit listing details, or communicate with us via email, phone, or postal mail.
• Automated Technologies: As you use our website or services, we automatically gather Technical Data via cookies, server logs, and similar tracking technologies.
• Third-Party Sources: We may receive data about you from trusted third parties—such as payment processors, analytics providers, or service integrations—that help us deliver and improve our services.

4. How Will We Use Your Data?

We use your data for several purposes, including:

• Service Delivery: To process your property photos and listing information into professional-quality video reels using our AI-powered technology.
• Service Improvement: To monitor and analyze usage patterns, helping us enhance the functionality and performance of our services.
• Customer Support: To respond to inquiries, provide assistance, and improve our support services.
• Marketing and Communications: To send you updates, promotional offers, and information about our services. If you’ve used our service in the past, we may contact you with relevant product updates or launch announcements, even if you haven’t explicitly opted in. You can opt out at any time.
• Payment Processing: To securely handle transactions and billing related to our services.
• Legal and Regulatory Compliance: To comply with applicable laws, resolve disputes, and enforce our agreements.

Note: If our service integrates with third-party platforms or APIs, you may also be subject to their respective privacy policies.

5. Analytics and Tracking Technologies

We use third-party analytics tools (such as Google Analytics or PostHog) to understand how users interact with our services. These tools may collect:

• Usage Data: Information about your interactions with our service, including pages visited, time spent on the site, and actions taken.
• Device Information: Details such as IP address, browser type, operating system, and device identifiers.
• Geolocation Data: General location information derived from your IP address.

This data helps us diagnose technical issues, optimize user experience, and improve our services. The information collected is used internally and is not shared with third-party advertisers.

6. How Do We Store Your Data?

We securely store your personal data using industry-standard security measures, including encryption and access controls. Your data is retained only as long as necessary to fulfill the purposes for which it was collected or as required by law. We regularly review our data storage practices to ensure ongoing protection.

7. Marketing

We may occasionally send service-related updates to prior users of our platform (such as beta testers), even if they are not currently subscribed to marketing communications. These updates will only relate to the Reelty service and can be opted out of at any time.

8. What Are Your Data Protection Rights?

We want you to be fully informed about your rights regarding your personal data. Depending on your jurisdiction, you have the right to:

• Access: Request copies of your personal data.
• Rectification: Request correction of any inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, under certain conditions.
• Restriction: Request that we limit the processing of your personal data.
• Data Portability: Request that your data be transferred to another organization, or directly to you, in a structured, commonly used format.

To exercise these rights, please refer to the contact information provided in Section 14.

9. Specific Information About AI Models

Reelty utilizes advanced, proprietary AI models to transform your listing photos and property details into engaging video reels. Data processed by these AI models is used exclusively for generating your video content and is not retained longer than necessary. We ensure that any data shared with third-party providers involved in our AI processing is handled in strict accordance with our data protection standards. The specific details of our technology partners and internal processes are confidential and are not disclosed.

10. Managing and Revoking Access

If you have integrated external accounts or services with Reelty, you can manage or revoke access to your data through the settings provided by those platforms or within our service interface. Please note that revoking access may limit the functionality of certain features.

11. Explicit User Consent for AI Use

By using our service, you consent to the processing of your data by our AI models for the purpose of creating video reels. We provide clear notifications regarding AI processing during account registration and throughout your use of our services. If you wish to withdraw your consent, please contact us; however, please be aware that this may affect your ability to fully utilize our service.

12. Media Ownership and Rights

When you upload images or other media to Reelty, you confirm that you either own the rights to the media or have obtained all necessary permissions to use and share it. You retain full ownership and all rights to your images and media. By uploading your media, you grant Reelty a limited, non-exclusive license solely for the purpose of transforming your content into video reels and delivering our services to you. Under no circumstances will Reelty use or market any media that it does not have the rights to, nor will we use your media for promotional purposes without obtaining your explicit permission.